For the taste to be formed and choices

Women's fashion was only able to break free from the domain of haute couture due to the new values linked to liberal societies in the stage of mass production and consumption. The impulse of a youth culture during the 1950s and 1960s accelerated the spread of hedonistic values, contributed to give a new face to the individualist claim. (...) It was this mass cultural galaxy that undermined the supereminent power of haute couture; the imaginary meaning "young" caused a disaffection with luxury clothing, assimilated at the same time to the "old" world. (...) At the moment when the imperative of expensive clothing is eclipsed, all shapes, all styles, all materials gain a legitimacy of fashion: the careless, the rough, the torn,

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