Taste only exists when experienced.

In addition, it can be said that the consumer market in contemporary society is not satisfied with depositing its products in silver

and wait for the response from the consumer to find out whether it will be acceptable or not. More and more sophisticated opinion polls are carried out to assess consumers' desires and expectations, their predisposition to new products or to new formats, materials and "packaging" of products already available on the market. Therefore, if a product is being offered for consumption, it is certainly because it has been verified, through information from the consuming public, its likely acceptance. The mass media collect ideas and information from their consuming public in the same way that they refer to the icons of mass culture and / or opinion leaders - who are often associated with the means of disseminating information or are people close to the public. their universe - to orient themselves in relation to consumption. The distinction and elements of social and economic identification remain, that is, the differentiation of consumer and cultural products through accessibility, intrinsic material and symbolic qualities, market dissemination and, finally, the differences in brand and price. The price (which is high when a product is branded) may, in the end, even serve as a criterion to distinguish products when the qualities of the materials are similar and, visibly, it would not be easy to identify their origin and their symbolic value.
Challenges in understanding current fashions
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