7 Game Changing SEO Techniques

Today, when most businesses are running online, SEO or search engine optimization has become more important. For those who are new to the world of online business, you should understand that SEO helps you create content that contains highly relevant keywords for SERPs. At the same time, this content is intended to be provided to customers they are looking for. How your content will rank in search engines is all controlled by Google's powerful algorithms, but as a creator, website owner or marketer, you need to strengthen your SEO game so that the algorithm chooses your content.

Some common SEO techniques include optimizing content, including keywords, taking care of title tags and meta descriptions, etc. SEO also includes doing things that drive traffic to your website such as promoting content on social media posts, guest posts or other platforms. Now, check out these best game changing rules for SEO that you should follow to guarantee the success of online business.

BERT Update Check!

Since 2013 when the Humingbird update was rolled out, Google has been trying to focus more on the 'conversational' feature of search queries. The BERT update focuses on the same and is here for the long haul. So, if you want to rank your website, you have to play by the rules of this algorithm. There's nothing that you can adapt to BERT in addition to focusing on content. Make sure the content you are making is relevant, useful and matches the user's intent.

Join The Local SEO Game

Many people don't realize that local SEO is quite important for your business. You need to make sure you're appearing in location-based searches conducted by people around you. In a study conducted by Forbes, it was found that location-based searches play a major role in attracting potential customers. This can only happen because it helps local customers identify your business. It also provides them with more information about your features, hours and working days. Hire an SEO services company india that helps to improve the organic visibility of your website in search engines.

It’s Time – Optimize for Voice Search

Did you know that it is estimated that by 2020 about 30% - 50% of all searches will be sound searches? So it's high time you optimize your content for the sound search revolution. Some of the rules for this will focus on increasing the speed of your website, answering questions, updating your content and creating compelling questions related to your business.

Length of Content Matters for SEO

It has been proven on more and more websites that the longer the content rank is better. However, the content of such sites is not the only factor that increases their ranking, but it has been observed that most high-ranking sites are those who have long-standing content. This may be because more content earns more backlinks. It also establishes expertise and authorization for domains that attract more people and enable more conversions. All these factors observe the benefits of small material pieces and therefore should be considered.

Optimize for Featured Snippets

A featured snippet is the exact answer to the Google search query. This is often called the position '0'. Google has shown all kinds of featured snippets such as paragraphs, lists, and tables. So the type of content doesn't matter. What matters is that your content should be an accurate answer to a question. So, to strengthen your SEO game, you need to create content that answers search engine questions. You can also raise questions from the 'Ask people' section of search engine results and try to answer questions that can be shown properly. You should also note that a painted snippet is usually 40-50 words.

Learn All About Google Actions

Google Actions are one step ahead of sound searches and yes you'll have to create your website for them. Google Actions are originally used in Google Assistant and allow third parties to create their own actions. By creating Google actions for your brand you can encourage your users to interact with your website or your app. You can give them information using Google actions. This is an interesting way to attract customers using their products and services.

Video Content

Videos are all new favorites. The best thing about the video is that you can convey your message within ten seconds. Video is a great means of storytelling. In addition, people remember the content they see and hear instead of the content they read. Videos also increase to UX! They can increase your backlinks, increase your click-throughs and build your overall visibility. So say yes to video content and start creating something for your site.

Conclusion

Codeaxia Digital Solutions is ecommerce website Designing Company in Delhi, India. We help you select the right channels for your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Influence Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Automation.