Today, when most businesses are running online, SEO or search engine optimization has become more important. For those who are new to the world of online business, you should understand that SEO helps you create content that contains highly relevant keywords for SERPs. At the same time, this content is intended to be provided to customers they are looking for. How your content will rank in search engines is all controlled by Google's powerful algorithms, but as a creator, website owner or marketer, you need to strengthen your SEO game so that the algorithm chooses your content.