Realizing The Potential Of Big Data And Analytics

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It’s not what you know. It’s what you do with what you know. That’s something companies worldwide will be learning—for better or worse—in the coming year when it comes to big data.

Big data analytics stand for risk, governance, and compliance. The objective of big data analytics is to help the enterprises get a better understanding of the customers and help it narrow down their targeted audience; thus, improving companies marketing campaigns. Growing adoption of big data and business analytics software by various organizations across the globe to enhance decision making and provide a competitive advantage by analyzing and acting upon information in a timely manner. Thereby, trigging the growth of the big data and business analytics market. Further, technological advancement, rapid growth in structured and unstructured data, and the convergence of IoT also influence the growth of the market.

Growing investments in business intelligence and analytic tools by several organizations to drive revenue growth and improve services is propelling the adoption of big data and business analytics tools. Rising need to gain better insights for business planning, decision making, and emerging trends such as social media analytics are fueling the growth of big data and business analytics market. However, a lack of skilled workforce and high implementation cost may hamper the growth of the big data and business analytics market. Moreover, a surge in demand for cloud-based big data analytics software among the small & medium enterprises is expected to drive the growth of the big data and business analytics market.

The List of Companies

1. Amazon Web Services, Inc.
2. Hewlett Packard Enterprise Development LP
3. IBM Corporation
4. Infor
5. Microsoft Corporation
6. Oracle Corporation
7. SAP SE
8. SAS Institute Inc.
9. Teradata Corporation
10. TIBCO Software Inc.