July 16, 2019

System Analyst \ Business Analyst в ABBYY

Key responsibilities:

· How-to consulting and/or creation of campaigns in marketing automation system (further - Marketo) based on business requirements provided by marketing managers (incl. batch email campaigns, lead nurturing campaigns, complex marketing programs for managing offline and online events (webinars), lead scoring models etc.

· Managing Marketo integration with CRM and other systems: updating data flow according to lead management processes, troubleshooting sync errors, preventing data loss.

· User management.

· Customer database management.

· Troubleshooting and user support.

· Managing Marketo roll-out for additional teams.

· Identify and test potential enhancements to continually improve marketing effectiveness.

· Technical documentation management (Confluence).

· Other Marketo administration related tasks.

· Managing implementation of other small tools for marketing department needs – requirements collection, purchasing, roll-out, adjustment, as well as support of complimentary technology stack (SMM tool, webinar provider etc.).

Required hard skills:

· Understanding of sales and marketing business processes.

· Working knowledge of HTML and CSS.

· Experience with administration of Marketing automation system (Marketo or similar - Eloqua, Pardot, Silverpop etc.) is highly desirable.

· Basic knowledge of data transfer mechanisms (native/custom connectors, web API, webhooks etc.).

· Solid understanding of database and web technologies.

· Salesforce CRM experience is a plus.

· Knowledge of email deliverability and CAN-SPAM/CASL compliance requirements is a plus

· fluent English (both verbal and written)

Required soft skills:

· logical thinking, strong analytical skills

· customer oriented approach, ability to quickly react to urgent incidents

· good communication skills

· attention to details

· highly organized, self-motivated and proactive

· be able to multitask and handle multiple simultaneous projects