Floriculture is a discipline of horticulture that is concerned with the cultivation of flowers and ornamental plants. It involves farming, propagation, cultivating, and harvesting flowering plants for the floral industry. The flowers and plants cultivated by the floriculture industry are widely used in the cosmetic, perfume, pharmaceutical, and other industries. Floriculture includes cultivating, growing, and breeding new varieties of flowers as well as marketing these flowers and foliage plants.