Cold emails for candidates that work properly

Here are some rules to help you find contact with your candidate.

❗️ Gather complete information about the vacancy and the project.

👉🏻 who created the company, where the head office is;
👉🏻 main tasks of the job, growth prospects;
👉🏻 salary, bonuses.

Highlight Selling Points based on this. Try to understand what things will be essential for the Middle, and the Senior / Lead. For example, Senior definitely won't be redundant in a Middles team (just to be sure), as well as, the availability of career growth and the company's contribution to the employee development. And for Senior / Lead, this list can be even longer - from various motivational bonuses to influencing the decision-making at a project work!
✉️ Creating a message
1) Form the subject line/ title in the message - up to 6 words about the vacancy + key points (who are you looking for and in what city)
2) Based on the collected information, write 2-3 short paragraphs about the vacancy (basic facts about the vacancy + Selling Points), and follow these rules:
🔹 Be specific: use numbers and avoid generalizations;
🔹 Add “life” to the text: write an interesting fact about the company, employees and so on (there must be something).
3) Write correctly and without mistakes.
4) Write to each candidate separately and avoid a mass mailing.
5) Do not forget about Follow-ups if a candidate hasn't answered on your the first e-mail /message.

Of course, it is impossible to find a universal approach to every candidate. We sincerely wish your messages from the first word could unite you and all your candidates.