Increase of cross-border e-commerce activities and rise in the internet penetration are the major drivers which help in surging the growth of e-commerce logistics market whereas infrastructural challenges restrict the service of last-mile connectivity which act as a restraining factor for this market. Large amount of logistic from abroad and value-added services such as innovative tracking of parcel and route optimization will add new opportunities for this market in the coming years.

Imbalance of fulfilling the consumer’s demand with respect to groceries and other essentials item has made the e-commerce industry into limelight due to the COVID-19 pandemic. As the people have two options either to visit the supermarket personally or to order their respective product via online.

The e-commerce industry has been impacted on both demand side as well as supply side. Virus related products such as soap, sanitizes, mask, tissue and others has witnessed an enormous rise in demand. Due to the imposed of certain limitation, some companies are not able to respond the changes or adapt it quickly.

In the e-commerce packaging industry, each dealer has predicted the crises that will occur due to the pandemic situations that the COVID-19 is generating globally in the e-commerce packaging market but COVID-19 has the mixed pattern situation for the e-commerce packaging companies in developing countries. The jumbled situation can be examined as we can see the demand for medicine, packaging food, raw food and other essential items has been increased dramatically. At the same time, the demand for other goods that are not used on a more frequent basis has decreased as a result of lock-ups in the various regions. For the product ranges sold by manufacturers / dealers, the effect of COVID-19 on the e-commerce packaging firms can be seen.

"During lockdown situations, the best way to reach customers for most retailers apart from supermarkets is online," Timlin said. "What we're seeing is that retailers who have both a physical store and an e-commerce site are using the latter to offset the losses from the closure of the former. And while that may not enable them to break even, it's certainly helping the bottom line look less worrying."