
An initial coin offering (ICO) is a cool and easy way to fund a digital startup. It is simple and transparent at first glance, that’s why earlier in 2017-2018 the common practice was to launch ICOs almost with no marketing support. The boom of 2018, but it was discredited ICOs due to scam projects. Is ICO dead now? No, ICO is more alive and more popular than ever – with the right ICO marketing strategy. Startups raised $4 billion with ICOs in 2017 and from the beginning of 2017 to mid-2018 the funding topped $17.8B. After the bottom by the end of 2018, ICOs recovered in 2019, topping over $14 billion. And in 2021, about $21 billion has already been raised through ICOs.

Crypto is conquering the world: cryptocurrency and blockchain-based startups have exploded in their visibility and are all the rage.

Hey there! It's Nik checking in! Sadly, Dan can't join us today, he's my ride-or-die in this crypto marketing journey we embarked on back in 2020. These past three years? Whew! A wild ride, to say the least. We've navigated through a maze of projects - some straight-up wacky, others mind-blowingly innovative. Yet each one, in its way, helped shape us, gave us a deeper insight into the crypto universe, and pushed us to up our game.So today, I'm stoked to share three tales from our adventure. Each one paints a picture of a year in the ever-evolving world of crypto marketing from 2021 through 2023.