Redacted
The interaction of people in the Web3 space is expanding daily, and more and more projects are already building the appropriate infrastructure for such communications.
A natural and obvious process in this regard — the collaboration of NFT & SocialFi directions.
NFT (Non-fungible token) — unique token, an object in the Web3 space that has no analogs, with its own intrinsic value. Around the NFT technology, there is a whole dynamic industry that is constantly changing and will continue to evolve.
Initially, the main focus was on buying and reselling NFTs to other users, resulting in a minority making profits while the majority lost money. Many NFT projects disappeared, and the buyers of those NFTs were left with pictures that had no utility or value.
Nevertheless, the trend for NFTs continues, and NFTs remain a means of preservation, cultural value, and social interaction. Now, the NFT industry is evolving towards a safer, more engaging, and entertaining environment, attracting a large number of users. In this new stage of development, ecosystems are being created that bring more benefits to all interested parties—projects, platforms, players, and traders.
These ecosystems — platforms that combine the principles of social networks, NFTs, and decentralized finance (DeFi).
They are called SocialFi (or Social Finance) — where the core of all platform activities lies in users' earnings.
Redacted — one such ecosystem.
Redacted is creating a series of products based on the $RDAC (Redacted coin) token. It is an entertainment ecosystem based on blockchain technologies, powered by artificial intelligence.
It is designed for NFT trading, Web3 games, and other social activities.
Products of the Redacted ecosystem
In May 2023, the parent company of the Redacted project, PG (Project Godjira), acquired a majority of the tokens of the NFT marketplace and analytical platform Magically, gaining control over their development.
- Magically — ranks third in the NFT aggregator market by the number of NFT sales, following Blur and Opensea, and holds the seventh position in the Ethereum market volume.
The platform already has a large base of loyal users, with its traffic growing by 30k users per month.
Magically will become the foundation of the Redacted ecosystem and will use the new $RDAC token as a means of payment.
- Maxis —community-oriented gaming platform and NFT marketplace, based on blockchain and large language models (AI).
The Maxis platform — mix of next-generation AI-based games and traditional games.
This entertainment platform has already been launched and is showing impressive growth dynamics.
In the near future, the Maxis platform will integrate $RDAC as its ecosystem token.
- Swipooor — mini-game for crypto enthusiasts where NFTs meet swipe mechanics inspired by Tinder. Players swipe pictures of crypto assets left or right, predicting whether their prices will rise or fall.
Successful predictions allow players to accumulate gold coins and gems, climb the leaderboard, win lotteries, and exchange earned points for a share of the prize pool.
Stock markets will be added to NFTs and cryptocurrencies later on.
The simple yet viral mechanics — mark next evolution of swipe-based games like Hamster Combat and Notcoin, which have taken the internet by storm this year. It is undoubtedly a trend among the crypto community for the upcoming season.
- Dreamooor — place where NFTs meet crypto fantasy leagues. Sports fantasy is a huge industry with a market value of over $30 billion. For example, 43% of the U.S. population places bets on sports in fantasy leagues weekly.
Similarly, fantasy leagues for cryptocurrency trading on exchanges have begun to develop, where the result is not the score of a sports match but the change in token prices.
Dreamooor — social game for crypto enthusiasts who create a list of NFTs and crypto projects, earning points by predicting the rise or fall of their assets' prices. Users interact in private chats, compare their results, and climb the leaderboard, earning rewards for successful predictions.
- Watchooor — another initiative developed by the Redacted ecosystem, focused on creating an innovative Watch-2-Earn protocol.
Watchooor will become the next stage of the project's development once a substantial user base is established for the platforms Magically, Maxis, Swipooor, and Dreamooor.
Watchooor is oriented towards B2B, with its clients being companies interested in more effective promotion of their products through token distribution (airdrops) and whitelists (WL).
Ineffective targeting and suboptimal token distribution are significant challenges in Web3, as they reduce the effectiveness of marketing campaigns and user engagement.
Watchooor significantly enhances the efficiency of Web3 marketing projects.
By gathering users from all Redacted projects into one database, the protocol assigns them statuses based on their activity in Web3 and social media interactions.
Examples of statuses in the Redacted user database:
- Web3 statuses: «Degen», «DeFi Whale», «gamer», «player»
- Social activity statuses: «influencer», «founder», «topic creator», «content creator»
Client companies of Watchooor specify reward distribution criteria, such as activity statuses and wallet balances.
Watchooor then automates the process of distributing tokens to users according to these criteria.
This approach ensures that tokens reach the target audience desired by companies, enhancing the transparency and effectiveness of airdrops as a marketing tool.
For example: A new casino called "Wager" wants to evenly distribute tokens among potential users, promoting itself to the target audience.
All users with the "Player" status, a total transaction count of at least 100, and a wallet balance of no less than 0.1 ETH qualify for the token distribution.
These users receive a notification to watch a 30-second video about the project and, in return, receive tokens added to their balance.
Users receive notifications about rewards through applications within the Redacted ecosystem, eliminating the need for third-party applications or plugins. This integrated approach enhances user engagement and simplifies the process of receiving airdrops.
Thanks to the transparent and fair distribution of tokens among the target audience, companies will gain users who are genuinely interested in their products.
Redacted — comprehensive SocialFi ecosystem comprising several products: Magically, Maxis, Swipooor, Dreamooor, and Watchooor.
- Users earn by participating in mini-games and crypto fantasy leagues, predicting token prices, and trading NFTs.
- The project earns commissions from user transactions and monetizes its audience through Web3 marketing.
- Redacted offers companies a protocol for distributing airdrops and whitelists, classifying the target audience in a way that no one else in the crypto market does today.
At the core of the ecosystem is the $RDAC token, connecting all Redacted projects.
Team
The primary management of Redacted is carried out by the leadership team of the parent company, PG (Project Godjira).
These are experienced and even legendary figures in the NFT industry, having launched NFT collections worth $1.8 million through Ethereum and BTC Ordinals blockchains. They have increased the trading volume of their NFT collections to $40 million and distributed whitelists worth $10 million among the PG community.
The Redacted team consists of 20 people located in Australia, Singapore, the UAE, and Malaysia.
The team has extensive experience in marketing and promoting projects.
- Shaun Kumar — CEO of the company.
He is also the co-founder and CEO of the parent company PG (Project Godjira).
Previously, he was the lead design engineer at Tesla and Berlin Gigafactory.
https://www.linkedin.com/in/shankumarg/ - Ken Hagino — chief financial officer.
He is also the CFO of PG (Project Godjira).
Previously, he was one of the top executives at Bank of America Merrill Lynch.
https://www.linkedin.com/in/ken-hagino-7592a512/ - Kevin Hagino — head of marketing.
He is also the Marketing Director of PG (Project Godjira) and Darewise, a project under the patronage of Animoca Brands.
Previously, he held senior positions at renowned companies like Kraken, Lego, and P&G.
https://www.linkedin.com/in/kevin-hagino-07a4222/ - Amresh Singh — chief operating officer.
He is also the Executive Director of PG (Project Godjira).
Previously, he founded a company in the field of engineering management.
https://www.linkedin.com/in/amresh-singh-3b552814/
Investors
The project is supported by top tier 1 investors, including Spartan Group and Animoca Brands, as well as the blockchain subsidiary of Polygon — the venture fund P2 (Polygon Ventures), and personally by Sandeep Nailwal, a well-known angel investor and co-founder of Polygon.
- The Spartan Group — top investment fund backed by the banking consortium Goldman Sachs.
Founded in 2017, it is an active investor in the venture cryptocurrency market. The company invests in cryptocurrency startups, betting on their outstanding founders. Recognizing the potential of the Redacted project, the fund became the lead investor in the Seed round.
Spartan Group employs a fundamental approach, combining it with thorough project evaluation and robust risk management. Thanks to working with first-class teams, deep industry knowledge, and an impressive partner network, Spartan Group achieves outstanding investment results.
Spartan Group partner, Kelvin Koh, stated: «As the new cycle in the cryptocurrency market begins to gain momentum, we are optimistic about the Redacted team and look forward to seeing where their next stage of development will go. They are pushing the boundaries of what is possible with their technology. Instead of just creating separate products, they are developing an entire ecosystem. We are very excited to be part of this team». - Animoca Brands —legendary venture fund known for building a fortune through investments in crypto games such as Axie Infinity, The Sandbox, and CryptoKitties. In addition to investing in gaming projects, it is a lead investor in the renowned NFT marketplace OpenSea.
Animoca Brands acts as both a publisher and developer of mobile games and applications, as well as a developer of various educational products.
The company has been included in the Financial Times' list of the fastest-growing companies in the Asia-Pacific region, and its valuation exceeds $1 billion.
Token Utility
The $RDAC token — foundation of the Redacted ecosystem.
It connects all ecosystem projects and serves as the primary payment token across all platforms. It is used for:
- trading on the NFT marketplace aggregator Magically;
- paying for services on the gaming platform Maxis;
- payments on the crypto fantasy league platform Dreamooor;
- payments for using the mini-game Swipooor;
- utilizing the Watch-2-Earn platform Watchooor.
Tokenomics
- Token ticker: $RDAC
- Total supply: 1 billion
- Network:: Ethereum
- Our round: VC/Institutional
- Round valuation: $50 million (FDV)
- Token price: $0.05
- Conditions: TGE 5%, 3-month cliff, then linear unlock over 18 months
- TGE planned for Fall 2024
Negotiations with ByBit, OKX and KuCoin exchanges are at the final stage.
The launch is planned on the ByBit exchange's Launchpad.
Social networks & links
🐦 Twitter/X Redacted: https://x.com/redactedcoin
🐦 Twitter/X PG: https://x.com/PGgroup_
💻 Website PG: https://pg-group.io/
💻 Website NFT marketplace Magically: https://magically.gg/
🐦 Twitter/X Magically: https://twitter.com/AlphaSharksNFT
💻 Discord Magically: https://discord.gg/A7qaAh9C2c
💻 Website gaming marketplace Maxis: https://maxis.gg/home
🐦 Twitter/X Maxis: https://x.com/maxis_gg
💻 Discord Maxis: https://discord.com/invite/maxisgg
The Redacted project launched in March 2024.
Its Twitter/X account rapidly grew to 250k followers, including many prominent figures in the Web3 world.
Redacted products each have their own websites and social media pages and are developed as standalone projects.
Redacted is distinguished by powerful marketing and a large, strong community.
Redacted — large-scale SocialFi project that creates an entire ecosystem of projects, elevating community interaction to a new level. It boasts a dedicated team that has launched some of the best NFT collections, excelling in sales, marketing, and community development.
Top-tier investors, led by Spartan Group and Animoca Brands, back the project.
It features balanced tokenomics with favorable entry terms for the round.
The project is set to launch in the fall of 2024, with a listing on the ByBit exchange.
We highly recommend adding this extensive, in-demand, and promising project to your crypto portfolio.