July 25

 Katya Churbanova, PR Portfolio

Hello everyone, my name is Katya Churbanova. I am a specialist in corporate PR and intercultural communications. I have been providing PR support for businesses in international media since 2013.

My portfolio includes work at leading PR agencies in Russia and Germany, organizing press tours for 200+ journalists from around the world, consulting startups and growing businesses, and numerous client mentions in media outlets, including leading international business publications like: Business Insider, MENA.fn, Associated Press, Correio Braziliense, Times of India and more.

How Can I Help Your Business?

  • Developing PR strategy and PR activity plan
  • Localizing PR strategy for foreign markets: EU, China, India, Russia, Latin America, Turkey, ASEAN, UAE (in collaboration with local PR experts)
  • Working as an external press service: organizing comments and publications in Russian and international media
  • Reputation audit and research
  • Creating content for media, corporate blogs, and social networks

How to Contact Me?

Send your request via Telegram - @katyacf - or email: [email protected], and I will definitely respond. Before starting cooperation, I usually hold a personal meeting or call: this helps to understand each other better and determine the set of services you need.

I am also always happy to hear from PR colleagues and ready to help with advice, contact or just get to know each other.

My Projects

2024: PR support for Russian digital transport company Deliver

Working as an external press service, comments for business media:

2023-24: Organizing a network of international PR agencies for RUSAL PJSC

Selection and onboarding of PR agencies in Latin America, ASEAN, Turkey, India, China. Streamlined the process of localization and prompt handling of information topics by agencies in the mentioned markets.

2023: Information support for idChess technology at the World Chess Championship Match in Astana

Publications in media of target markets: Kazakhstan and India.

2023: Information support for Games of the Future international phygital tournament launch

2023: Research on the representation of an IT company in English-language media and assessment of information risks (NDA)

2022: Information support for the Russian House media award "Honest View" in foreign media

Analytics of mentions of Russia's foreign economic and cultural activities in foreign media for 2021-22 (monitoring >6,000 publications in >20 languages). Organizing a press tour for 100+ foreign journalists to the award final in Moscow in December 2022.

2018-2021: Organizing special projects with foreign media for the international social project Gazprom "Football for Friendship"

Over 4 years, >40 foreign media have been attracted as information partners to the project, including BBC Match of the Day (UK), Le Parisien (France), Il Sole 24 Ore (Italy), O Globo (Brazil), etc. Over 50 full-scale special projects have been published with business and sports media in the EU and Latin America.

2021-2024: Promoting the Milengo brand (an international technical translation and localization agency) in European and US media

2021-2023: Promoting the HypnoBox brand (an app for audio hypnosis and meditations) in lifestyle media and podcasts in Europe and the USA

Podcasts:

Education and More

  • Universität Passau, Germany 2014-2016 Intercultural Business Communications, Master
  • Moscow State Linguistic University 2008-2013 Public Relations, Specialist

Languages: English, Deutsch, Español

Reviews from colleagues on LinkedIn

Favorite Programs:

  • Mlg
  • LexisNexis
  • Muckrack
  • Prowly
  • HARO
  • Qwoted
  • Hubspot
  • Mailchimp / Unisender