Proton's sales in 2019 increased by 55.7% year-on-year

Proton 2019 sales were 11,117 units, the highest month of the year, an increase of 112% year-on-year. In 2019, Proton's cumulative sales reached 100,821 vehicles, a year-on-year increase of 55.7%, and the second largest market share.

It is reported that this is the first time that Proton's sales have exceeded the 100,000 mark since 2015. As a result of a year-on-year increase of 55.7%, Proton Motors is the car brand with the highest sales growth in 2019 among the top five car brands in Malaysia. At the same time, Proton Automobile said that this year's overall market share of Proton Automobile is expected to be 16.7%, the highest level since 2014.

In terms of specific models, the Proton X70, Saga, Exora and Persona models have become the sales champions in their market segments. Among them, the Proton X70 has strong sales, setting a record for the fastest-selling high-end SUV in Malaysia. As of 2019, a total of 26,331 Proton X70s have been sold, making it a hot-selling model in this segment. The total sales of Proton Saga in 2019 were 38,144 units, a year-on-year increase of 36%; Proton Persona also increased by 29% year-on-year to 21,876 units.

In addition, in September 2019, Proton's market share in Malaysia reached 20.2%, and the monthly sales volume was 8,934 (including domestic and export sales), a year-on-year increase of 97%. This is the record for the highest market share set by the car brand in 66 months. Proton's best-selling model in September was the Proton Saga, with 3,994 units. This enabled the company to regain the top position of Malaysia's best-selling A-class sedan after three years.

According to Proton Motors, as of December 31, 2019, Proton already has 120 3S/4S stores in Malaysia. Proton plans to continue to expand its sales network in 2020.

Li Chunrong, CEO of Proton, said, “Quality is Proton’s top priority. While we continue to improve product quality, we are also striving to improve the quality of sales and after-sales services. By 2020, we will continue to invest heavily in store growth. And training programs to ensure that our customers can experience first-class customer service. Combined with our updated model range and improved product quality, Proton will release better data in 2020.

According to the long-term plan, Proton's sales volume in 2027 is expected to reach 400,000 units, which will enable it to return to Malaysia's No. 1 automobile brand position and become one of the three major brands in ASEAN.

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