6 726$ proceeds for dental clinic
-Applications for free consultation followed by treatment in the clinic
-Receiving of 150 leads within 250-300
Dentist clinic "Edental" is the clinic of the highest category, where people are threatened to high standards. The clinic is provided with the equipment by leading manufactures. Advanced technologies give an opportunity to solve any problem.
The dentistry is located in Samara and provides with full range of services: from whitening to implantation
The main features of the dentistry:
- High level professionalism of doctors, who are experienced by more than 1000 patients
- New equipment and tools were made in Germany
- Complex treatment: computer diagnostics, treatment planning, teeth preservation even in difficult cases
- Two comfortable clinics with democratic prices and same ways of treatment
men and women who are interested in dentistry and orthodonticsLocation: Samara, Russia Results: 186 leads for 2 months, budget: 716$
- Implants without pain and stress with german implantation systems
- Implantation without pain and stress for Samara citizens
- Teeth treatment without pain
- Treatment and prosthetics, free diagnostic in a few seconds
- Free diagnostic of dental diseases for Samara citizens
- Free examination in dentist clinic for Samara citizens
The key stage of funnel - an application for free examination
Preparations to the advertising campaign
Segments of target audience were found out by service categories:
Service: Implantation - men and women of 27-45 years, who are interested in dentistry, orthodontics
Service: Treatment - men and women of 18-50 years< who are interested in toothache, dental treatment
Service: Hygiene and Cleaning - men and women of 18-50 years, who are interested in teeth cleaning, whitening
Service: Veneers - men and women of 25-45 years, who are interested in veneers and cosmetic dentistry, live in Samara
Landing page:
Quiz - site-poll to which the user lands by tapping the button "More". The user answer some questions and leaves their phone number. Clinic worker call them and invite to an examination.
It was decided to lead to quiz in order to segment the customer base and increase conversion.
Banner examples that were used to start the advertising campaign:
Text example for target audience:
Text 1:
Do you have a toothache?
But you are afraid of visiting a dentist?
Dentists will treat your teeth without pain in "Edental" clinic on Aurora and Dybenko streets in Samara.
We use application anastasie;
We install seals made in the USA and Germany which will last for many years;
High qualified dentists.
Free examination by dentist on the same day as the application!
Find out right now the cost of the service especially for you!
Text 2:
Implantation, prosthetics, treatment and prevention without pain and stress for Samara citizen:
-any kind of implantation and dental prosthetics by dentists experienced for more than 20 years
-german implantation systems
-guarantee for treatment and prostheses guarantee
Find out right now the cost of the service especially for you!
Working process: The start of the advertising campaign was on September, 24th. The goal of the advertising campaign is conversions to quiz (website with pool).
In order to track the number of applications through advertising office, we provided quiz with the pixel of our advertising office and made custom conversions to track leads from website.
Quiz (one-page website with text) looked next way:
Then we tested our creatives on hot audience, that was interested in dental services, in the theme of dental treatment and toothache treatment. Instagram was used for the test.
According to the test, the best result had the audience, that was tuned on the service "Implantation". The advertising campaigns with services "Hygiene", "Veneers" and "Treatment" were turned off.
14 groups of ads with 5 banners in each of them were tested at all. The leading banner was identified in "Implantation" advertising campaign.
October, 9th new advertising campaign with new lending page (quiz) was created. It demonstrated better conversion than previous quiz. Demonstrations of the new advertising campaign were set up with schedule (according to the working schedule of the dental clinic).
The setting up was made in order to the leads coming at quiz were duplicated automatically to the client's mail. So applications could be processed operatively. After an application came to the mail, manager of the clinic called to everybody who left an application and sign them up to the consultation with specialist.
The results of the advertising campaign
The best banners from which conversions came:
Text 1:
Imagine that you don't have to feel discomfortable because of a lack of tooth anymore, you can eat everything you want to, smile more and communicate with people without embarrassment.
Our clinic will help you with that.
Dentists with experience more than 20 years will help you in teeth implantation:
- german implantation system - without pain and stress
- unlimited guarantee
- crowns look like real teeth
- ability to eat any meal
Free examination by dentist at the same day as an application!
Take short test and get free examination in clinic with cost calculation especially for you
Text 2:
Free consultation-diagnostics by professional dentists of all specializations!
We offer you:
- modern equipment and qualitative service;
- implantation and dental prosthetics by dentists experienced for more than 20 years;
- german implantation system with unlimited gurantee;
- discounts up to 35%
Qualitative treatment and budget economy!
-> Answer 3 questions for a minute and get personal discount!
Flirtation with the audience was unnecessary because the audience on our offers was ready (they subscribe on competitor's thematic groups).
That is why the straight advertising was used here.
For two months we had got next results:
Leads: 18
The cost of a lead: 3,8$
Total spent: 716$
Clients came: 25 (most of them came to implantation, prosthetics, veneers and teeth treatment)
Sales: 6726$
Initially, 4 kinds of services were chosen for promotion, best results got the implantation service. The audience men and women of 27-45 worked the best.
Clickability and leads got the creatives where ladies were with beautiful smiles, straight and white teeth. People pay their attention more for the pictures with shining smiles, they associate themselves with these pictures and think about the same results.
The text connected with banner-leader was the most effective. The banner demonstrated advantages of the clinic and call to free consultation.