Leads for 3,8$ on buying fish in bulk

• Lead for less than 6,7$
• Indication of the audience with the least cost of lead
• to test placements: Facebook and Instagram

The key stage of the funnel: an application for free sample or cost calculation 

Ltd "ДиСа" company is engaged in the wholesale of finished fish products from the manufacturer: smoked, dried, salted

Also the company has huge stocks of freshy frozen fish from the Far East, Faroe and Greenland Islands, Chile, Turkey, Peru, Argentina, Uruguay, Vietnam and China.

Advantages of the company:

• high quality and low prices because they buy fish directly from fish processing plants from the Far East;
• stable supply;
• it doesn't use: extrusion, liquid smoke, flavor enhancers, preservatives and other chemical additions;
• more than 77 finished products are always available;
• all documents are provided;
• the product is certified, work with Mercury;-fish processing plant with area of 400 sq.m.;
• more than 100 tons of fresh frozen fish;
• delivery of finished products by their own transport in Samara and Volga federal District.

The segments of the target audience were identified:

• Entrepreneurs, businessmen who are engaged in wholesale and retail trade (regional and federal nets)
• ShopsRestaurants and snack bars
• Business connected with brewingConfectionery
• Theme festivals and fairs

Examples of some target audiences:

1. Businessmen + trade

2. Brewing niche

3. Restaurants

4. Shops

Landing page: lead form with the link to website

Examples of some banners, which were used in ads:

Example of text:

Wholesale trade of fish from the manufacturer!

Procurement from importers and suppliers from the Far East -> high quality and low prices.

Smoked, dried and salted fish are available.

Working with us you get:

• stable supply of qualitative products;
• quality control and supplying of fresh made fish only;
• hall of 300 sq.m. Warehouse of fresh frozen fish, salting hall;
• we don't use: extrusion, liquid smoke, flavor enhancers, preservatives and other chemical additions;

Products in warehouse are available, all documents are provided!

Our products are fully certified.

Leave a request for free sample or cost calculation!

The process of the advertising campaign

Trial period from June, 21st till July, 6th, 2019

Platform: Instagram feeds

Creatives were tested on hot audiences of businessmen trading fish products.

With best creatives and texts - all target audiences.

During the test the most effective audiences and banners, which had good costs of a lead (3,2$), were identified.

Effective connection was: business+trade+fish (audiences segmented by age and the interest "restaurant business").

Then we decided also to test a placement Facebook.

We were surprised when the cost of a lead was 19$!

As a result we got after the trial advertising campaign:

Leads: 25

The cost of a lead: 4,66$

Spent budget: 116,5$

Here are the banners, which demonstrated the best result in advertising campaign:

By the way, the cheapest lead was not from designer, but with bright yellow line from target manager.

Conclusion from this: not everything that seems to us passing and beautiful for the advertising campaign can work. We should always choose working creatives based on numbers.

Test results:

Trial advertising campaign demonstrated that we got set price lead and we stick within KPI generally, that is why then we started full advertising campaign focusing on the best audience of businessmen trading wholesale and retail, audience trading fish products.

The main advertising campaign lasted from July, 7th till August, 5th, 2019.

New creatives and videos were tested.

The video got to high cost of a lead.

Women's audience got to 2 times higher cost of a lead than men's audience. But we kept this audience working because the price was acceptable to KPI.

During the period of the main advertising campaign we got:

Leads: 52

The cost of a lead: 3,8$

Spent budget: 200$

The main advertising campaign got us to cheaper leads than trial one.

The results of the advertising campaign for the whole period from June, 21st till August, 5th, 2019:

Total tested: 14 creatives+video.

Leads: 77

The cost of a lead: 42$

Spent budget: 316$

The customer got all notifications about the leads on e-mail through Albato integration service.

We are planning to test Look-a-like audience from lead-forms, new texts and offers.

We also want to test new goal of the advertising campaign - conversion to website.

At this stage it was decided to pause the advertising campaign and continue it after website reconstruction to more convertible version because in this way leads would be more qualitative and ready to be bought.