225 leads for 4 months for beauty-courses in Spain for Spanish speaking audience


-Lead is not more expensive than 2,7$

-The applications for beauty-courses from Pestañate company

The courses from Pestañate are dedicated to techniques and new tendencies in the world of beauty. The company conducts courses on manicure and eyelash extensions in Madrid.

The main feature of the courses is that they are conducted by russian specialists in their own studio in Madrid. Now spanish market loses to russian in quality of beauty services. So it is necessary to improve qualifications for local specialists and also those, who want to develop in this area. And, of course, to raise prices for services.


The main advantages of  Pestañate courses:

  1. Experienced russian specialists (they have been working in the industry for 12 years)
  2. Convenient educational formats: in a group/individual at any convenient time
  3. The courses are conducted in cozy studio an pleasure atmosphere
  4. Practice and one more time practice! The practice takes place with models
  5. Certificate in the end of the study is provided
  1. Learn to create beauty like russian specialists! The practice takes place with models
  2. Do you want to master techniques of an ideal manicure? We teach russian manicure.
  3. "Eyelash extensions" course from russian specialists. Become a professional for 3 days!
  4. 3 days beauty-course from russian specialists
  5. We teach to create beauty
  6. Russian specialists
  7. Models
  8. Ideal step-by-step technique

The Key Step of the Funnel is an application for free study.

Identified segments of target audience:

  • women of 23-40, who are interested in manicure and in nail sphere;
  • women of w3-40, who are interested in eyelash extensions.

They live in Spain and speak Spanish.

The landing page: lead-form with the link to landing

The example of banners that were used to start advertising campaign.

The example of the text for target audience:

¿Quieres mejorar tus ingresos y ver a tus clientes satisfechos?
El mundo de la belleza está en continuo desarrollo y en él puedes crecer personal y profesionalmente.
En Pestáñate te ofrecemos una formación de calidad con los siguientes cursos “EFECTO NATURAL”.
Al terminar el curso en Pestáñate habrás conseguido una experiencia práctica muy valiosa que no encontrarás en otros cursos. Podrás ofrecer servicios de calidad y aumentar tus ingresos.

¿Por qué deberías aprender con nosotros?

🔥Los materiales para los cursos son proporcionados por el centro

🔥Ofrecemos modelos reales para las prácticas

🔥Un máximo de 5 personas por grupo

🔥Certificado al finalizar el curso

🔥Oportunidad de formar parte de nuestro equipo posteriormente.

Estamos convencidos de que la calidad en el servicio es garantía de un cliente satisfecho.
Fechas de los cursos:

- 14 de septiembre

- 21, 22 de septiembre.

¿Quieres mejorar tus conocimientos y capacidades?
¡Inscríbete en tu primera clase! Resérvalo ya y obtén un descuento de 175€!


Do you want to raise your profit and make your clients pleased?

The world of beauty is developing constantly, and here you can grow as a person and as a professional.

In  Pestañate we offer qualitative study on course "Natural Effect".

At the end of the course in  Pestañate you will get very valuable practical experience, which you couldn't find on other courses. You will be able to offer qualitative services and raise your profit.


Why you should study at our studio?

  • All materials for course are provided by the center;
  • We have models for practice;
  • 5 people in a group;
  • Certificate at the end of the course

And the opportunity to join our team later.

We are sure that the quality of service is a guarantee to a happy client

Course dates:

  • September 14th
  • September 21st, 22nd

Do you want to develop your knowledge and skills?

Leave a request to the first lesson now! Reserve a place now and get a discount in 175 Euro.

Lead-form was integrated through Albato service with e-mail of the customer for fast reaction on the applications.


Start of the Advertising Campaign: was on July 15th, 2019

The purpose: Lead generation
We tested creatives on hot audience of those who do manicure and eyelash extension.
For the test we used next Instagram tools: Stories and Posts
Then it was found out that Stories didn't work:

The most clickable banners were kept. We tested them with different texts.
During the displaying we left 2 ads to lead generation, which fit into the plan more or less:

So in July we got next results:


Leads generation (manicure courses):

Leads: 23

The cost of the lead: 3,6$

Total spent: 63,7$

In August the cost of the lead started to get out of the plan. 1 banner and 1 text that work the best were kept for the displaying.


Eyelash extensions:

Manicure:

So in August we got next results:

Leads generation (eyelash extension courses):

Leads: 43

Total spent: 166,6$

Leads generation (manicure courses):

Leads: 29

The cost of the lead: 4,3$

Total spent: 124,8$

Taking into consideration that the cost of the lead increased, it was necessary to reduce it. New banners and corrected texts were created.

Some banners:

But the displaying of the successful ads was continued during the test. The results were stable on next level:

Leads generation (eyelash extension courses):

Leads: 21

The cost of the lead: 1,9$

The cost of the lead: 1,9$Total spent: 39,4$

Leads generation (manicure courses):

Leads: 33

The cost of the lead: 1,5$

Total spent: 49,2$

During the displaying of new ads what we hoped so happened - the price has fallen! 
Eyelash extension: 5 times and manicure: 2 times

Leads generation (eyelash extension courses):

Leads: 23

The cost of the lead: 0,8$

Total spent: 18,4$


Leads generation (manicure courses):

Leads: 24

The cost of the lead: 2,3$

Total spent: 54$

In some ads the cost of the lead was 0,4$

The result of the whole advertising campaign for the whole period:
Total tested: 10 creatives+Stories


The best banners, from which leads came:

The text from which leads came on the lead-form:

  1. ¿Quieres mejorar tus ingresos y ver a tus clientes satisfechos?

El mundo de la belleza está en continuo desarrollo y en él puedes crecer personal y profesionalmente.

En Pestáñate te ofrecemos una formación de calidad con los siguientes cursos: “EFECTO NATURAL.

Son сursos de 2 días de duración donde paso a paso aprenderás técnicas rusas de gran calidad con profesionales con más de 10 años de experiencia.

Al terminar el curso en Pestáñate habrás conseguido una experiencia práctica muy valiosa que no encontrarás en otros cursos. Podrás ofrecer servicios de calidad y aumentar tus ingresos.

¿Por qué deberías aprender con nosotros?

- Los materiales para los cursos son proporcionados por el centro

- Ofrecemos modelos para ejercicios prácticos.

- Un máximo de 5 personas por grupo

- Certificado al finalizar el curso

- Oportunidad de formar parte de nuestro equipo posteriormente

Las clases tienen lugar en nuestro cómodo y acogedor estudio, en un ambiente agradable y con profesionales con amplia experiencia.

Estamos seguros: ¡la calidad de los servicios es la clave para un cliente satisfecho y grandes cheques!

Inicio del curso: 5-6 de octubre.

¡Inscríbete en tu primera clase! Sigue el enlace



Do you want to make good money and work with pleasure and see customers satisfied?
The beauty industry is the most creative and demanded sphere where you can realize yourself and get good profit.
We offer you to get training in Pestante at "NATURAL EFFECT" courses: These are 2 days courses on qualitative russian techniques, with step-by-step instructions from specialists with more than 10 years experience!
At the end of the Pestante courses you will get incomparable practical experience that you can't get anywhere else! You will be able to provide your clients with beauty services clearly, competently and professionally, and to raise your check thanks to that.


Why you should study at our studio?

  • All materials for course are provided by the center;
  • We have models for practice;
  • 5 people in a group;
  • Certificate at the end of the course


And the opportunity to join our team later.
We are sure that the quality of service is a guarantee to a happy client and to a big check!
The start of the course: October, 5th-6th
Sign up for the first lesson! Tap the link!


2. ¿Quieres mejorar tus ingresos y ver a tus clientes satisfechos?

El mundo de la belleza está en continuo desarrollo y en él puedes crecer personal y profesionalmente.

En Pestáñate te ofrecemos una formación de calidad con los siguientes cursos “EFECTO NATURAL”.

Al terminar el curso en Pestáñate habrás conseguido una experiencia práctica muy valiosa que no encontrarás en otros cursos. Podrás ofrecer servicios de calidad y aumentar tus

ingresos.

¿Por qué deberías aprender con nosotros?

🔥Los materiales para los cursos son proporcionados por el centro

🔥Ofrecemos modelos reales para las prácticas

🔥Un máximo de 5 personas por grupo

🔥Certificado al finalizar el curso

🔥Oportunidad de formar parte de nuestro equipo posteriormente.

Estamos convencidos de que la calidad en el servicio es garantía de un cliente satisfecho.

Fechas de los cursos:

- 14 de septiembre

- 21, 22 de septiembre.⠀

¿Quieres mejorar tus conocimientos y capacidades?

¡Inscríbete en tu primera clase! Resérvalo ya y obtén un descuento de 175€!


Do you want to raise your profit and make your clients pleased?
The world of beauty is developing constantly, and here you can grow as a person and as a professional.
In  Pestañate we offer qualitative study on course "Natural Effect".
At the end of the course in  Pestañate you will get very valuable practical experience, which you couldn't find on other courses. You will be able to offer qualitative services and raise your profit.

Why you should study at our studio?

  • All materials for course are provided by the center;
  • We have models for practice;
  • 5 people in a group;
  • Certificate at the end of the course

And the opportunity to join our team later.
We are sure that the quality of service is a guarantee to a happy client

Course dates:

-September 14th

-September 21st, 22nd


Do you want to develop your knowledge and skills?
Leave a request to the first lesson now! Reserve a place now and get a discount in 175 Euro.

Total leads: 225

The cost of the lead from lead-form: 2,8$

Total spent budget: 641$

Those creatives, which demonstrate the process of passing courses and learning outcomes clearly, work best. People come to people, and the results of the advertising campaign is a proof. 

The text is effective, that reveals the benefits of each course separately.

In the future it is necessary to test other target audience including Russian speakers, wide audience without interests, the audiences Look-a-like.