The Rise of Ready to Drink Alcoholic Beverages
Alcoholic beverages are a mainly fermented form of sugars in berries, grains, fruits, and other ingredients that mainly contain ethyl/ethanol alcohol. Wine, spirits, and beer are all produced with the fermentation process, which is the natural outcome of yeast breakdown of sugars. The demand for various RTD alcoholic beverages is growing at a faster pace in both developed and emerging countries, including India, Indonesia, China, and Singapore, the US, etc.
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Some of the key players influencing the RTD Alcoholic Beverages Industry are
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Heineken N.V.
- Diageo plc
- Davide Campari-Milano S.p.A
- Molson Coors Brewing Company
RTD alcoholic beverages are gaining popularity over the past few years and are mostly consumed as cocktails and long drinks. The growing preference for RTD cocktails by millennials in developed countries and the easy availability of these products in the market is driving the growth of the RTD alcoholic beverages market. Moreover, the alcohol content in RTD alcoholic beverages is low as compared to other alcoholic drinks.
Thus, RTD alcoholic drinks are gaining acceptance by a larger millennial consumer base, which, in turn, is catalyzing the market growth. The young population is shifting their alcohol consumption habits from beer, wine, and spirits to RTD alcoholic beverages. This trend is projected to lead to a fundamental shift in the RTD alcoholic beverage industry since the millennial generation is now the largest and most important demographic for the RTD alcoholic beverage brands.
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Rising preference towards low-content alcoholic beverages is expected to boost the growth of RTD alcoholic beverages market
The customers in developed and developing countries have become more aware of the adverse impact of excessive alcohol consumption and are moving towards low alcohol content beverages. RTD alcoholic beverages are a good substitute for full-strength alcoholic drinks. The consumers looking for cutting down alcohol consumption prefer these beverages as they have very low alcohol levels.
The "Global RTD Alcoholic Beverages Market Analysis To 2027" is a specialized and in-depth study of the RTD Alcoholic Beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of RTD Alcoholic Beverages market with detailed market segmentation by type, end-user, and geography. The global RTD Alcoholic Beverages market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading RTD Alcoholic Beverages market players and offers key trends and opportunities in the RTD Alcoholic Beverages market.