VR/AR in the hands of digital retailers

There comes a time when the humanities as well as business exist in such close symbiosis with the world of information technology that linguists begin to write code and programmers, administrators and engineers begin to engage in digital marketing and sales. And sooner or later this symbiosis will absorb all the technologies that are currently known. I propose today to talk about how VR and AR have become a powerful weapon in the arsenal of digital retail.

Let's take an example, you own a furniture store, you have a warehouse outside the city, to which suppliers bring finished furniture. To start the business you decide to open several points of sale. But to bring in each point of each piece of furniture sold is expensive, and to rent large premises are also not really cheap, especially at the start.

But you can, in a small office to offer a person in a catalog to choose samples that interest him, and then loaded into the glasses AR pre-prepared scale model, travel with the client to his home or office and "try on" a cabinet or sofa to a real room. It's interesting and it's the future, after all. I agree that 100% of customers will not be able to agree with such ideas, because many want to "see with their hands.

That is, as prerequisites from the business side, unfortunately, can be called not so much a thirst for technology, as a desire to save money. And if we're not talking about the closet, but, for example, a ready-made interior solution or repair, then put wallpaper textures on the walls, arrange furniture from a catalog, choose carpets and look for curtains, without leaving home ... it's interesting, right?

Looking for a dress but no time to try it on? Need a new headliner for your car? You can choose from all of these things using the technology mentioned above. However, for now, the range of goods sold using AR is limited. Food products, raw materials for production facilities and many other things are difficult and probably impossible to sell with a change in reality.

However, digital retail is not just about goods, but as I said earlier, services. Choosing a tour of interesting places it would be interesting to see those places before buying tickets, and if the buyer is a person with advanced requirements (disabilities) then virtual reality can sometimes be the only way to see the Chinese Wall or Victoria Falls. This is, after all, the sale of a service, which means retail. The service is provided through high technology, which means retail is digital.