Showcase stores are replacing classic retail spaces
Against the background of growth of online sales (up to 60-70% in some categories of stores), a number of retail segments are expected to undergo significant transformation of retail space functions over the next few years.
Chatbots will save retailers $439 million annually
Just AI has presented an overview of conversational AI in retail. The research includes Russian and Western analytics, trends, cases, and the opinions of retailers and vendors.
Almost 90% of clothing and footwear manufacturers will invest in digital product development
Digital product creation is higher on the list of investments from 2020 among retailers, footwear and apparel manufacturers. But how far has this trend been able to advance in terms of full-scale adoption and the business results that can be achieved with 3D and digital solutions?
Breaking it down: Five mistakes when writing motivational programmes for merchandisers
Merchandisers are one of the most challenging positions in retail, with one of the highest turnover rates and one of the lowest remuneration levels.
Back to the Future, or In Search of True Customer Centricity
Oddly enough, many salespeople have to take a step back first in order to take a step forward. In order to grow and thrive, they have to change the way they do business. They have to go back to a time when the customer was most important, when stores were full of salespeople eager to help, and when salespeople could count on customer loyalty in return.
KPI as an indicator of the success of the company's work with merchandisers
Despite the fact that the concepts of KPI and motivation have long been part of every employer's lexicon, sometimes it is difficult to imagine how exactly they should work for the benefit of the company - and whether they should work together.
What will the store of the future look like?
Due to the COVID-19 epidemic, retail stores had to close suddenly, and now that many retailers are reopening their doors, we thought you might be interested to know what the store might be like for those customers who decide to shop there in the coming months and years. Of course, the practical implementation of some of the experimental solutions and the customer experience may be slightly different from what was originally intended, so we've highlighted all the points where you can expect any changes. Nevertheless, many of the technology solutions and sales tools that Jeff Schmitz discusses in his post are becoming increasingly valuable to retailers who prioritize omni-channel marketing optimization. Some of them can be useful from the...
Online Merchandising: How to Increase Sales in the Post-Coronavirus Online Retail Market
The pandemic has accelerated the development of online commerce. This dynamic growth is reinforced by the fact that 10.9% of purchases are already made online. When self-isolation began, online sales became a priority even for companies that had not previously used this channel or had given it secondary importance. Retailers in all segments, from appliances and apparel to food, have significantly increased their reliance on digital sales channels. They are increasing investments in IT infrastructure, changing approaches to consulting and loyalty programs, and rebuilding logistics.
Figital retail replaces digital
The omni-channel model of digital-retail will be replaced by a new concept - phygital (from the combination of the words "physical" and "digital").This forecast was shared by Olga Sumishevskaya, Director of Consulting Services for Consumer Goods and Retail Companies at the Retail Experience conference.
VR/AR in the hands of digital retailers
There comes a time when the humanities as well as business exist in such close symbiosis with the world of information technology that linguists begin to write code and programmers, administrators and engineers begin to engage in digital marketing and sales. And sooner or later this symbiosis will absorb all the technologies that are currently known. I propose today to talk about how VR and AR have become a powerful weapon in the arsenal of digital retail.