Hypesmm - marketing for Dentistry.
In 2020, at the height of quarantine, we received a request from a family clinic, the owner of Dr. Moody needed to attract more patients.
At the first stage, we did a marketing audit of the site and Facebook.
Problem : Dr. Moody already had an established ad account with Facebook so we requested access and ran a audit. We found that his current campaign objective didn’t fit with his goals of gaining new leads. The campaign that was previously setup was also costing him money by focusing on reaching the masses in his local area with little to no clicks or phone calls. The campaign was not properly using facebook geo targeting ads for this campaign.
Solve :
After our audit we recommended that we shift the Facebook ad objective from Local Awareness to a Lead Ads campaign. WIth a Lead Ads campaign, Facebook will optimize the ads and display them with people who are most likely to fill out the form and become a lead.
We then brainstormed some offers and came up with free Teeth cleaning Dental exam plus offer. The dental exam plus includes a dental exam, cleaning for free. We crated the ad copy and a slideshow to include in the final ad (see image).
We developed a website with a marketing campaign that raised the conversion rate to an appointment and a visit to the clinic by 38%.
The voucher accelerated the decision to call the clinic and make an appointment for a visit up to 2 days.
This is how the client's path looks before the appointment to the clinic.
This is how the client's path looks before the appointment to the clinic.
1. A potential client (prospect) gets to the site from Instagram / Facebook
2. If you did not immediately leave a request for it, a retarget was shown in Google / Facebook
3. After the email with the voucher, if there was no appointment for a visit / visit to the clinic, another offer was shown to him/her in the Facebook retarget.
We worked at all stages of the funnel.
We also introduced a product matrix into the clinic's Sales Funnel and raised revenue by $ 800,000 per year with one tool, and repeat sales increased. The number of Clients has increased.
- Growth in the number of customers over 100 per month
- Increased the conversion rate to a visit to the clinic.
- Increased ROI by 2 times thanks to retargeting and voucher.
- Increased the clinic's revenue by more than $ 800,000 / year thanks to repeated, multiple sales. LTV in the clinic has grown to ~ 2 years.
- As a bonus, the cost of the lead was reduced by $ 25
By optimizing Dr. Moodys’ Facebook ad campaign, we were able to skyrocket his local exposure, social engagement, and leads. We began to see results within the first 5 days. Leads were trickling in but as Facebook optimized the ads as it gathered data, we then started to see leads come in at a rapid rate!
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