Case Study
Hypesmm - marketing for Dentistry.
In 2020, at the height of quarantine, we received a request from a family clinic, the owner of Dr. Moody needed to attract more patients. At the first stage, we did a marketing audit of the site and Facebook. Problem : Dr. Moody already had an established ad account with Facebook so we requested access and ran a audit. We found that his current campaign objective didn’t fit with his goals of gaining new leads. The campaign that was previously setup was also costing him money by focusing on reaching the masses in his local area with little to no clicks or phone calls. The campaign was not properly using facebook geo targeting ads for this campaign. Solve : After our audit we recommended that we shift the Facebook ad objective from...
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