You get to learn why your Facebook ads failed

Overconfidence is never a good trait when it comes to Facebook advertising. And this is one of the biggest reasons why brands fail in their Facebook advertising efforts as they do not run any split test. More often than not,they published the ad and labeled it as a failure if it doesn’t help in increasing conversion rate. They never take the initiative to figure out what seems to be the root of the problem.

By running a simple split test, you are able to understand that “a little change makes a big difference.” Split test is like an experiment, one that even President Obama used for his event. He used 2 different variations of landing page for his donation campaigns with a different theme and image.

The ad on the left is variation 1 and the one on the right is variation 2

From the results they have gotten, variation 1 is 500% better than variation 2. So that means most of the Facebook Users like the design of variation 1 as compared to variation 2. Let’s pause and think about it for a minute, if split testing doesn’t work, why has such a famous person used it for his important campaigning event?

You get to know which element on Facebook ad is better
Other than that, let’s take a look at a real life example so that you can have a better understanding of the concept on how a split test helps to identify which element is useful to your ads. Heyo ran a split test for one of their ads by publishing a Facebook ad with a call-to-action button and the other one without it. This split test has proven that adding a call-to-action button in Facebook ads helps to improve the overall conversion rates and decrease the cost per conversion.

The ad on the right is with a ‘learn more’ call-to-action button and the one of the left is without it
The ad on the right is with a ‘learn more’ call-to-action button and the one of the left is without it