The split test result above shows that the Facebook ad with call-to-action is doing much better than the Facebook ad without it. In this case, inserting the call-to-action button in the ad as a result from the split test shows that an ad with a call-to-action button helps in increasing the number of website clicks.
Overconfidence is never a good trait when it comes to Facebook advertising. And this is one of the biggest reasons why brands fail in their Facebook advertising efforts as they do not run any split test. More often than not,they published the ad and labeled it as a failure if it doesn’t help in increasing conversion rate. They never take the initiative to figure out what seems to be the root of the problem.
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