Introduction: One of the most important human skills in this constantly changing and moving space should be the skill of constantly learning. In our world, knowledge, conditions and space change so fast that it is not possible to take much time to learn anything. In this article that you are reading, we have tried to observe all of the above so that you can spend Get acquainted (gain, obtain) with present-day techniques that came from Marketing Psychology in just one hour. To achieve high productivity, you need to invest in a training program. Read this article and the next one, which is a continuation of this article, to Be able to understand the basic concepts of color psychology in marketing and its practical use in design.