Universal Definition of Design 2
In the previous post, I proposed the Universal Definition of Design as the management of human attention. I now think that we could take this definition even further and introduce "human behaviour" in the mix.
Universal Definition of Design
There are many types of design roles, but all designers, whether they design apps, books or tables, are doing the exact same job — they are managing human attention. I therefore propose the following universal definition of design:
Driving Human Interaction with Design
Over the last couple of years I've made a transition from a graphic and an urban designer, into a product designer. And throughout the last year specifically, I've focused on design for Product Growth — a fast-paced, iterative process of product experimentation, testing various hypotheses aimed at moving the North Star metric. For product growth, it is defined as the rate limiting step of the startup's growth. In our case, we tried to get more users to invite others.