Actionable Org Charts: The Most Compelling Tool For Effective Account Planning
Account Planning is the amalgamation of strategic planning and big data analysis while building a lasting relationship with key customers. It drives revenue by delivering value to the existing accounts continuously, resulting in a boost in the ROI and sales graph of the organization. Besides, it can also help to tackle the difficulties of today’s fast-paced and complex sales landscape by leveraging actionable org charts of the existing clients developed by sales intelligence experts.
Explore The Power of Actionable Org Charts in Successful Personalized Campaign
Personalized Marketing is when a B2B marketer tailors the marketing message according to the target account. It is unlike traditional marketing which targets a wide range of clients with a broad messaging strategy. Moreover, the goal of personalized marketing is to make prospects feel as though the marketers are speaking directly to them. Besides that, it gives your prospects a transparent and detailed view of the benefits of collaborating with your business. Thus, making it important to understand your target account concerning their:
Leverage OrgKonnect to navigate into your target large enterprises.
OrgKonnect is a self-service portal that provides B2B marketers with a pre-made actionable organizational chart of top-notch global enterprises. It can also be customized as per the needs & requirements of the organization based on the target profile. With OrgKonnect, you can get a clear visual depiction of the hierarchy of the prospects that makes up the entire organization. It not only shows the decision makers and influencers of the target account but also helps you to understand their requirements and challenges. Ultimately, it gives an integrated view of the prospect account's management, sales, and marketing.
Shorten Your Sales Cycle by Generating Quality Leads Through Actionable Org Charts
Generating high-quality leads is one of the most critical parts of successful prospecting. It requires detailed and customized information about accounts, their buying behavior, needs & requirements, challenges, etc. Even though it has been adopted by marketers for many years, the process of collecting authentic leads can be quite difficult. It takes up a huge amount of time for marketers to filter out low-quality leads from marketing qualified leads (MQLs). As a result, it slows the entire process of approaching the relevant target account and affects the overall growth of the marketers.
Utilize Actionable Org Charts for Impactful Account based Marketing
Over the last decade, Account-based Marketing (ABM) has become immensely popular among B2B marketers. The shift in the way clients look for B2B solutions has compelled them to change the way they approach prospective accounts. So, it considers the target account as a whole to be a “prospect” in account-based marketing. This includes all the key stakeholders, decision-makers, and influencers that will be involved in the decision-making process. Also, ABM focuses on the amalgamation of the sales and marketing teams, providing a better experience for both marketers and prospect accounts by improving the sales process.