The first ever commercial advertisement bus wrap is thought to have to have been doing in early 1993 when Pepsi Co used bus wraps to promote its Crystal Pepsi product. Today bus wrap advertising is everywhere and this new form of vehicle graphics has reached smaller businesses and consumers. Wrapping whole vehicles is still a challenge these days. Major difficulties remain the same: from premature adhesion to air bubbles under the vinyl. Signarama CBD has tapped into new and improved technologies. Signarama CBD partners with companies like Avery Dennison, 3M and Oracal to learn the skills of wrapping buses.