Unleashing Impactful Innovations In Pet Care

Urbanization is forcing people into smaller spaces where larger pets are not economical as their maintenance cost is high when compared to smaller pets. Small pets are much more likely to indulged and humanized than larger pets. Hence, consumers are looking to plug the familial gap with a pet companion. These factors have led to a market place led by small animals such as cats and dogs as indulgent pet owners are happy to spend heavily on ensuring the best quality life which has driven the demand for pet care products. The pet humanization is supporting the market growth with the number of companies investing in R&D in order to creat new interesting products.