Effectiveness vs efficiency - doing right product and building the product right.

What to focus on - result or process?
That is the question that people ask all the time.
We’ve got the answer - both!)
And here’s why:
When you are focused on the result - you are effective which means you are doing the right things.
When you are focused on the process - you are efficient which means you are doing things right.
Obviously, you need to do the right things in the right way. But there’s more to it. And that’s why we need both effectiveness and efficiency which means that we need to be result and process oriented - centralized and decentralized!

In short term we still need to prioritize effectiveness over efficiency while in long term vice versa.
Effectiveness is about centralized process of focusing on the final result. It is when we do whatever it takes to get the result. Sounds simple, right? But let’s consider a good counterexample illustrating that it is not that okay: you need to make money, you are focused on them only, then you will do whatever it takes to make them – robbing the bank, right?
That’s exactly why we should build your systems as well because in the long run they will be a good navigator for us.

That’s where Jeff Bezos says - don’t focus on profits (effectiveness, results), focus on making the value for the customers (efficiency, process) because that will bring you the needed result at the end.

There is also an amazing concept regarding the costs of making results or building the process right. When we have the costs, it is essential for us to know their essence. If they grow in a non-linear way, we just have to keep them small. Just imagine a situation when one thing causes so many problems at once that we can’t handle them at once. We initiatively may think that the trouble will grow linearly - which is natural for people to assume so - but in fact the compound effect of procrastinating and ignoring the problem may cause more troubles. Here is a simple example: we delay the work on some long-term project that doesn’t really cause immediate difficulties to our lives - building our own business for example - but the more we delay it, the more problems we get along the way: more financial duties, less and less freedom with every year, fewer chances to start earlier and make painful mistakes, search, find, and test the right partners etc. The costs in this very case increase very fast, that’s why if we are planning to start something, we should keep the costs small - even by working at some job, already trying some initiatives, having some partners in mind, trying various commercial initiatives, learning the focus industry, study the market etc.