The medication of Branded-Generic drugs is created to be same as of already existing and marketed patent drugs be it in dosage form, safety, strength, route of administration, quality, performance characteristics, effectiveness and intended use of the drug. Branded-Generic drug makers certainly bring competition to the drug market because of their low-priced drugs. But still, some patients prefer using patented ones instead of Branded-Generic ones. Let’s look at the myths our population has in their minds regarding Branded-Generic medicines.

Quality of generic drugs seems to be of major concern for many people nowadays and many of them tend to have a myth in their minds that generic drugs compromise on their quality standards in the production phase and therefore are less effective and safe and also cost less. But there lies a fact behind this myth i.e generic drugs use the same ingredients as their brand name counterparts and hence are prone to have similar pharmacological effects as their brand name counterparts.

The scope of the Pharma industry in India is immense and this industry is a hub of opportunities for those looking out for new avenues of investments. India’s pharmaceutical exports stood at US$ 17.27 billion in FY18 and are expected to grow by 30% to reach US$ 20 billion by the year 2020. Hence investing in the Pharma

Quality of generic drugs seems to be of major concern for many people nowadays and many of them tend to have a myth in their minds that generic drugs compromise on their quality standards in the production phase and therefore are less effective and safe and also cost less. But there lies a fact behind this myth i.e generic drugs use the same ingredients as their brand name counterparts and hence are prone to have similar pharmacological effects as their brand name counterparts.

Starting a business has become a lot easier in today’s scenario but yet it becomes unsustainable when the product doesn’t work or just because of some internal issues. Due to this, business people think twice before getting into big business ventures. Franchising although has become a lot more popular these days due to its low-risk factor, in terms of products as well as investment. In these times where the Pharma industry has grown rampantly, with approximately more than $ 1 trillion capital worth of market, it’s no wonder that it had to jump on the franchise field as well. To strengthen the marketing strategy and the sales of their products Pharma Companies have now started to provide multiple business opportunities to individuals...

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With an ever growing industry and never-ending demand of products, Pharmaceutical industry has become one of the most profitable fields of business ever in India. Entrepreneurs are closely analyzing the escalating growth and some are even trying their hands on it.