Choosing a Title and Meta Description

A good title consists of 3 core components
The title should contain your keyword
The search engine rates your page very strongly according to your title. If your keyword is in the title, the search engine classifies your page as relevant and displays it rather. Therefore, the keyword you want to be found for should be included in your title!

The title should have a strong meaning
This point is especially important for your visitors. The title should have a strong meaning and should make it clear to the seeker what your page is about. The more meaningful your title, the more people will click on your page and the higher Google will show you in the search results (I'll explain why that is right away ...)

The title should offer added value for the searcher
A very important point that many people forget. Your title should contain concrete added value for the searcher. Because again, the following applies: The more added value you offer the searcher, the more likely they will click on your page and the higher Google will show you in their search results.

Why does Google show you above when many people click on your result?

Very easily:

Because that's a good sign for Google that your page is relevant to the search term!

Many people click on your search result means: Your page is apparently relevant for it and should be shown above

The more people click on YOUR result (instead of someone else's), the higher you will appear in the search results!

And that is why it is so super-duper important that your title MEGA is "attractive" for your visitors ...

Furthermore, your title should match the content of your page. If it is not, many visitors will jump back to Google in frustration and click on another result. And Google will then downgrade your page accordingly.

The optimal title length
The optimal length for your title is between 40 and 60 characters. Anything above that is cut off and replaced with a "...". Everything below has the potential for more information to convince the searcher to click on your page. Accordingly, your title should be between 40 and a maximum of 60 characters long.

Title emulator
Here I have made a small tool for you to check your title yourself ...

The tool shows you how long your title is and how it is likely to appear in the search results:

In this section you will learn what a meta description is and how you can optimize it so that as many people as possible click on your search result and your page is accordingly displayed high in the search results.

What is the meta description?
The meta description is an element in your website that describes what your page is about.

Google uses this description to display it in the search results and thus to help the searcher select the right result for his needs.

The meta description is displayed in the search results as follows:

Meta description in the search result

As you probably guess correctly, the meta description is also an extremely important part of your website.

Because based on what is displayed there, the searcher decides whether he clicks on your result or prefers to continue to the next search result ...

If you do not provide a meta description for your page yourself, Google will find one for you and display it. And that's not always to your advantage ...

But even if you give a description, it is not said that it will appear in the search results. Google only shows the meta description you specified if it thinks it matches the content of your page and is relevant to the searcher.

Design the meta description optimally
The same applies to the meta description as to the title:

The meta description should be meaningful, contain your keyword and, above all, be designed in such a way that it stimulates the searcher to click.

But again one by one:

The meta description should include your keyword
As with the title, your meta description should include your keyword. This is not so important for the search engine, but even more so for the searcher. This immediately recognizes that your result is relevant to him and is therefore more likely to click on it (which in turn has a good effect on your rankings).

The meta description should be meaningful
If the title doesn't let people decide whether to click or not, read the description for it.