Strategy for hypnotherapy courses

Objective: attracting clients from Niderlands and Belgium to an online course on hypnotherapy.

Preparation

Facebook page

https://www.facebook.com/nonverbalehypnose We will use this page for ads as your personal instagram do not represent you as a hypnotherapy expert. Up to 30% of the audience will click on the page rather than on the link so we need to prepare the page:

• Change the cover photo (bad quality now), add text with 3 main points that represent you course.
• Publish at least 10 different posts about the course (program, 10 reasons to study with us, benefits, video reviews, text reviews, your personal video message, history of the center, etc)

Examples:

https://www.facebook.com/hypnotherapytrainingcompany/
https://www.facebook.com/hypnotherapyireland/ https://www.facebook.com/CPHTYORK/
https://www.facebook.com/hypnosistrainingacademy/

Website

https://www.nvho.nl/ is currently down so I cann not provide feedback. We need to create a landing page that with a 4U headline and up to 10 sections that address all possible objections:
"What is the trainer expertise, how many students attended, what will I get after the course, where can I watch reviews, why so expensive, do you have a cheaper course, whats is the course program, how do I apply these new skills, will you help me find clients for hypnotherapy, are you nationally accredited" and so on.

We will need to add lead forms and online-chat widget.

Examples on hypnotherapy courses:

• https://hypnotc.com/
• https://hypnotherapy-certifications.com/
• https://www.hypnotherapytraininginternational.com/

Examples on hypnotherapy:

• https://hemispherehypnotherapy.com/
• https://www.quantumhypnotherapy.com.au/

Marketing funnel

We will need to come up with a funnel to guide the client up to the stage of buying the main course.

1. Ads

We will need to create at least 10-20 different ads for stories and feed. I use only video or animated ads, no banners. This is an example of my ads that work perfectly for attracting subscribers for Starwars helmets account - https://disk.yandex.ru/d/SZ1-sk_bTepwbA

Every ad should contain several parts:

• Your personal video message where you tell about you, your center and invite to the course
• 2-3 text reviews, video revies from your students
• Your personal video message, where you tell about the lead-magnet and how useful it is (separate ad for separate lead-magnets)
• Ad that shows a screencast of how your lead-magnet looks like (separate ad for separate lead-magnets)
• Short videos from the process of training, screencasts of the interface of Kijabi
• Before - after your course
• Ads with the stories of your students, in the manner of "I suffered before the course, i am happy now"
• Ad that distinguishes your course from the competitors "Some teach barely any theory, others include barely any practical work. My course is a good balance of theory and practical experience."
• Ad with questions and answers (instagram stories have feature "Ask me a question").
  How to deal with panic attacts? You should deal with it this way.......... For more info click the link.
  What a good hypnotherapist should know? Answer....... I can highly reccomend this course. Follow the link.
  This is just examples, you should know all the questions that your target audience have.

2. Lead-magnet

Some free information product of high use that will motivate the user to click on the link in the ad. For example

• "5 ways to attract clients for hypnotherapist"
• "10 minute free online consultation with the certified hypnotherapist"
• Giude how to use hypnotherapy with your husband/wife
• 10 detailed cases when a hypnotherapist did not help their client
• Top 5 techniques I use to relieve the symptoms of anxiety
• Etc

3. Sample product

Creating some sample product with a very high value at very low cost (up to 30 dollars).

• Free or very cheap 3-days online maraphon where you collect all students in one chat and give some tasks on Kijabi. After 3 days, if you want to stay - pay.
• Video instruction on "how to"
• Some hypnotherapy guide of very high value.

4. Main course

The main course itself.

Targeting and chatbot

I use the following stratagies:

• Wide audience (works perfectly with Dynamic Creative Optimization and up to 10 same adsets)
• Detailed targeting
• Look-alike
• Retargeting

The budget needed for test period (2 weeks) is 500$.

The link can be to your website or to chatbot in Facebook messanger. After clicking the link in the ad the user falls into the messanger wherу the chat bot automatically provides him with the lead-magnet he requested. After pre-determined short time the bot will send some usefull content that will engage the user.

For example I did a small chatbot for one of my clients. You can type "Mandalorian" in Direct https://www.instagram.com/cybercraft_v2/.

My cases

• 7000 subscribers for telegram-channel on "Cashback for review" https://teletype.in/@sergey_oil/wb_cosmetics
• Orders for 1,000,000 rubles over a month in cosmetics online-shop anestet.com
• Complex worldwide marketing for manufacturer of cosplay helmets instagram.com/cybercraft (started working 3 months ago)
• Creating landing page, targeting and bulk messaging for NFT artist annarubis.art (work in progress)

Price

Complex marketing - ***$ per month, +10% of the budget spent

• Targeting in Instagram/Facebook (ads, setting up the ads manager, regular reports)
• Creating new landing page
• Developing a chatbot
• Using other marketing channels (bulk messaging, e-mail, messenger marketing)

Bonus 10% of the budget is paid only if the lead price do not exceed the determined level. This level is determined after a test period.

Targeting - ***$ per month, +10% of the budget spent

• Targeting in Instagram/Facebook (ads, setting up the ads manager, regular reports)
• Editing existing landing page

Consultation - ***$

• Call up to 2 hours. More detailed strategy (ad scenarios, lead-magnet scenarios, ads manager settings, marketing funnel stages)
• Competitors analisys with all the links and ads
• Analysis of other marketing channels for hypno therapy (telegram, e-mail marketing, bulk messaging in instagram direct, etc)