Test task

Ads

• UGC (user generated content) ads shot by women with live reviews on the clothes
• Detailed video reviews form the brand
• "Ask me a question" with questions like "Where did you buy this bra?"
• Instagram posts from a brand
• Dancing animals to overcome banner blindness
• My ads for cyber-craft.shop - https://disk.yandex.ru/d/ez2-5SCUYcRw9A
• My ads for woodpecstudio.com - https://disk.yandex.ru/d/aSnwcxTWS2Q3qQ

Competitors ads:

Cold traffic

Campaigns with the "conversion" objective. Presumably, conversion "AddToCart" will work better than conversion "Purchase":

• USA - Wide - Bras. At least 10 adsets. Conversion - add to cart.
• USA - Wide - Dress. At least 10 adsets. Conversion - add to cart.
• USA - Interests - 1. Conversion - add to cart.
• USA - Interests - 2. Conversion - add to cart.
• USA - Interests - 3. Conversion - add to cart.
• Same for Canada
• USA/Canada - LAL (FB/IG engagers 1%, AddToCart 1%, Purchases 1-3%)
• Parsing competitors followers using parser.im, uploading audience on Ads manager, creating LAL

Campaigns with the "traffic" objective. For attracting followers. Using instagram posts.

Campaigns with the "send message" objective with chat bot. Example:

• Ads showing three most-demanded bras/dresses
• CTA: "choose your bra and see a detailed video review" with 3 ready replies: bra1, bra2, bra3
• Chat-bot with the automatic replies on every item . User clicks the button of the chosen bra, goes to Instagram Direct where she receives a video review on the chosen bra.

Campaigns with the "send message" objective. No chat-bot. CTA: choose your bra. And 3 types of bra. User clicks the button of the chosen type of bra and goes to Instagram Direct.

Retargeting

Copies: Your bra is waiting for you in the cart/You forgot your dress/Discount 20% only this week.

Separate Ads for:

• Initiate checkout 14/30 days,
• Add to cart 14/30 days
• Add to cart 7 days
• Initiate checkout 7 days
• Page view and View Content - 7/14/30 days

Separate campaing with the the "send message" objective. Ads include most popular objections like "It`s too expensive" What is the delivery time", etc.

Ads examples.

https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=CA&view_all_page_id=109615881282364&search_type=page&media_type=all

https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=CA&view_all_page_id=108391138086028&search_type=page&media_type=all