The increase in awareness relating to the benefits of consuming nutrients has motivated consumers to opt for a personalized approach. This growing awareness among the consumer has increased the acceptance of products that have a high value of nutrition which drives the demand for personalized nutrition. However, innovations, as well as a rise in the investments and collaborations by the major players in the market of personalized nutrition, are factors enhancing the growth opportunities for the leading players. Still, the cost of nutrition and dietary supplements is the main factor that is projected to hinder the growth of the market.