HOW TO RECEIVE 300 RELEVANT APPLICATIONS PER MONTH TO PURCHASE REAL ESTATE €169.000+ AND GET REVENUE FROM 40.000 EURO WITH THE HELP OF THE TRAFFIC SYSTEM IN FACEBOOK & INSTAGRAM
DURING OUR MEETING WE FOUND OUT ABOUT THE NEED TO:
- Generate 100 English-speaking leads from Canada
- Generate 100 Norwegian-speaking leads from Norway & Europe
- Generate 100 Russian-speaking leads from Europe and the CIS
WORK PLAN:
The whole process can be divided into 5 parts:
At the very beginning, we collect information about customer behaviour using Google analytics services across our 3 leads streams to identify which segments we will be working with.
The target audience segment is divided into:
1. Gender, age, income, etc
2. Pains, needs, fears, objections, wishes.
Data from your sales department will be used for mapping the target audience: who buys and who doesn't buy, reasons, frequent objections, doubts, etc.
Having a complete picture of the audience, we know what kind of facts, numbers and information is relevant to buyers right now for each market
On the basis of this we start to prepare the offers that will not leave indifferent our potential buyers
We conduct a detailed marketing analysis with a market cut of 5 competitors
Having data on advertising materials, offers, visits, audience, their interests, we automatically get an advantage in preparing for the launch of advertising campaigns. Thus, we immediately discard non-working bundles and do not spend the budget on them -> 5-15% savings.
An example of competitor analysis:
This will become clear after we have run the competitor base and get all the data we need through a special service, which is cost 575$/year.
We need to get 3 types of traffic:
Eng traffic — english-speaking audience living in Canada in wealthy areas, who are generally ready to buy property or have already thought about it
Nor traffic — norwegian-speaking audience from Norway and Europe, who invest regularly, they are ready to enter new high-yield properties or are looking for real estate for permanent residence (one of the directions: due to imminent retirement)
Rus traffic — russian-speaking people, which is located in Europe & the CIS who are still looking for suitable projects at the start of construction to buy at the starting price for resale, lease or for living
Let's distinguish two main audiences for the start
1. Those who have the means to buy. Offers with the cost, ~ the payback period, the benefits of buying (residence permit), the advantages of location and our service (payment via cryptocurrency, 0% commission, online demonstrations, etc.).
2. Those who are interested in installments. Offers with an indication of the down payment and the amount that begins a monthly payment, a selection of objects, guarantees, deadlines
The main purpose: to get contact information
We will use 2 advertising strategies for this: lead generation and traffic to the quiz site.
In the first case, there will be an accent on photo/video materials with a clear indication of the offer - what a person will receive by leaving their contacts, for example: to book an apartment for the starting price directly from the developer.
In the second case we will focus on bonuses, personal selection of apartments and catalogs. To get it, person has to answer 2-4 questions and then leave his contact information. This is how we get warmed up potential buyers who are really interested in buying a property
Through a series of mandatory questions on the landing pages we get 40-70% of relevant leads, because it is impossible to randomly leave a request.
We use 2 placements: ads in the feed and in the stories on Facebook and Instagram.
PREPARATION OF ADVERTISING MATERIALS
With our proprietary designs and promotional texts, we create the kind of advertising messages that hit exactly what the target audience wants.
We prepare a material pool of 8 ready-made advertising bundles, which have already successfully generated 650+ leads per month.
Examples of advertising creatives:
Quiz Dubai advertising campaign:
We have 2 channels of advertising: lead generation traffic, and traffic to the quiz site.
Every week we measure the effectiveness of ads for each of the advertising campaigns, we determine from which are more quality and optimal in price leads and sales
Leads can come out at $7-15 for Rus traffic, $10-17 for Nor traffic and $16-21 for Eng traffic. With 300 leads and 1-2%+ conversion to sales we can get 3-6+ deals. This requires an advertising budget of $3,000-5,000
By optimising advertising campaigns we can achieve a lower cost per lead without losing quality and get 300 leads for 80-85% of the allocated advertising budget
Once we capture the working bundles, which lead to the highest quality applications and as a result sales, we move on to the stage of increasing the budget and capture the necessary part of the auction, without overpaying for traffic.
Also at this stage, we connect retargeting to catch up with those who were interested in real estate, but for some reason didn't leave an application. To do this, offers will be developed with an emphasis on urgency and the limitedness of good options in order to speed up the decision-making process.
TERMS OF COOPERATION AND A DETAILED ESTIMATE:
Payment 2200$ Recommended advertising budget 3000-5000$
We are interested in long-term partnership, in order to start working as comfortably as possible, let's split the payment into 2 stages: 50% prepayment in order for us to invest in the preparation of advertising campaigns, the remaining 50% is paid 2 weeks after the start of traffic
We are also ready to be tied to KPI, % of sales or price per lead after 2-3 months, thus reducing the fixed fee.
- Creation of a traffic system that will generate targeted applications for the purchase of real estate from 3 markets
- Cluster analysis of the target audience to create strong and catchy offers
- Comprehensive analysis from 5 competitors in order to take the best from them and wrap their mistakes in our favor
- Development of promotional materials by a designer for a total cost of up to $270, specialising in creative for Facebook & Instagram ads
- Writing advertising texts for photo and video creatives based on the pains and desires of the target audience
- Creation of a quiz website in order to get better applications
- Optimization and scaling of advertising campaigns in order to increase the quality & number of applications
- Daily monitoring of the effectiveness of advertising campaigns, the expenditure of the advertising budget and the cost of applications
- Boosting warmed audience using retargeting tools