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October 6

Glow Recipe | 3D design. Video

By the way I have detailed articles about the work on this project. All previous articles are in Russian. So activate the automatic translation of the page into your language and find out all the details. Welcome!

Previous articles on the project

Intro

Product. GLOW RECIPE

The idea of making a product promo video for the GLOW RECIPE brand arose. The brand has successfully established itself in the market, has a strong style and appeals to its audience. Natural ingredients, affordability, versatility (products for all skin types), philosophy of reasonable consumption, and no animal tests - all these features make the brand trendy and attractive. The brand identity is appealing to me and I am excited to create a video specifically for GLOW RECIPE.

Tatiana Lunina (c) 2024

Moodboards

Tatiana Lunina (c) 2024
Tatiana Lunina (c) 2024

Colors

Tatiana Lunina (c) 2024

Step 1. Video referrals

I have selected interesting footage from referrals and made a video of them. It will be the basis for further compilation of videos.

Tatiana Lunina (c) 2024

Step2. Blocking

Read more via this link.

The main task of this step is to accurately convey the animation and movement of the camera in each shot. Keep the proportions of the objects in the frame and think out the final composition for each shot. The objects themselves, their detailing, light in the scene, textures and materials will be updated during the next step.

Tatiana Lunina (c) 2024

3D model

The creation of the highest quality product model is crucial for a quality video. It is important to immediately consider the texture, materials, size and polytonality of the model. Check the rounding of the edges and the places where the elements are connected.

Tatiana Lunina (c) 2024

Step 3. Textures, light

At this pre-final stage I need to animate and improve the quality. Add textures, light, volume.

Tatiana Lunina (c) 2024

Step 4. Video post-production

The final result of this project.

Tatiana Lunina (c) 2024

*(с) All materials used exclusively for non-commercial purposes. All rights and copyrights are protected. Sources: www.glowrecipe.com, pinterest.com

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Behance.

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