Due to the COVID-19 epidemic, retail stores had to close suddenly, and now that many retailers are reopening their doors, we thought you might be interested to know what the store might be like for those customers who decide to shop there in the coming months and years. Of course, the practical implementation of some of the experimental solutions and the customer experience may be slightly different from what was originally intended, so we've highlighted all the points where you can expect any changes. Nevertheless, many of the technology solutions and sales tools that Jeff Schmitz discusses in his post are becoming increasingly valuable to retailers who prioritize omni-channel marketing optimization. Some of them can be useful from the...

The pandemic has accelerated the development of online commerce. This dynamic growth is reinforced by the fact that 10.9% of purchases are already made online. When self-isolation began, online sales became a priority even for companies that had not previously used this channel or had given it secondary importance. Retailers in all segments, from appliances and apparel to food, have significantly increased their reliance on digital sales channels. They are increasing investments in IT infrastructure, changing approaches to consulting and loyalty programs, and rebuilding logistics.

The omni-channel model of digital-retail will be replaced by a new concept - phygital (from the combination of the words "physical" and "digital").This forecast was shared by Olga Sumishevskaya, Director of Consulting Services for Consumer Goods and Retail Companies at the Retail Experience conference.

Sales of related products may increase a store's revenue by 10%. Is it bad? Who will refuse? However, for some reason not everyone is able to successfully trade in the "related products". One of the reasons is that sellers do not have clear instructions on what to sell.