How to MetaFashion: ALTAVA Review
Hey, trendite! How hard is it to walk around malls looking for brand-new clothes and clog the closet to show you're trending? Actually, I don't know, but it seems that fashion bloggers have these problems all the time.
So ALTAVA Group decided to make life easier and move all these malls with spring-autumn collections into the metaverse. And also expand the market for fashion houses and luxury brands. This review will explain how ALTAVA will transmit all this public consumerism to the blockchain and what it means to ordinary people and empires like LVMH.
Website: altava.com
Twitter: twitter.com/altavagroup
Whitepaper: Altava_whitepaper.pdf
Telegram: t.me/altavaofficial
What is ALTAVA
ALTAVA is a BSC platform and part of ALTAVA Group, which is engaged in virtualizing the real clothes and luxury accessories segment. In short, ALTAVA is a service for tokenization, promotion, and trade of fashion-NFT.
In the future, ALTAVA should become a full-fledged metaverse, but for now, it is an outsourcing company that helps fashion houses and brands enter the virtual space.
Activities
ALTAVA is designed as a multifunctional platform, which can be interesting for ordinary users and fashion industry players. The developers create the possibilities for each of these groups:
ALTAVA Worlds of You - is a gamed metaverse that combines virtual space for interaction and social network. Users will be able to create their avatars, try on NFT clothes, make looks with it, and share with other users. There is a video demo with WoY virtual space.
ALTAVA Market - is a native marketplace where you can buy and sell top brands' tokenized clothes and accessories. NFT may give a possibility to get this thing in the real world. The developers also plan to allow users to share their own NFT. The ALTAVA NFTs will also be available on other NFT marketplaces, including OpenSea, Nifty Gateway, and Rarible.
You can find the first ALTAVA NFT collection - Second Skin, at the Market now. ALTAVA also has a successful case with Binance NFT Marketplace for the Balmain NFT collection.
In addition, ALTAVA establishes contacts with other metaverses to provide cross-platform NFT migration and expand opportunities for corporate clients - for example, to launch a Prada podium in Sandbox. It will also allow ordinary users to dress their avatars in other metaverses in luxury NFT clothe.
Virtual space and items tokenization. The ALTAVA team can transfer to metaverse brand clothing and models and create virtual locations. They even can create an avatar of the designer's collection, virtual workshops, and podiums.
A sustainability position. It is a set of optimized processes for developing and promoting NFT. These include predicting tokens demand, fewer drafts, working copies, and the burning of created NFT. In short, this means that ALTAVA transfers real clothes into virtual space and helps the brand make a full release and promote based on their significance and reputation.
ALTAVA Avatars. Needed for all platform functions. For avatars creation, the team uses "hyperreal technology" to accurately convey all details of the face, clothes, and even makeup and hairstyle.
In Worlds of You, ALTAVA Avatars created but the player for itself. For a Bussines, avatars need to virtualize models, designers, and stars involved in creating and demonstrating meta-collections.
Token
$TAVA native token is a BEP-20 token with utilitarian functions. Its holders will be able to:
Pay for purchases on the native marketplace and participate in private auctions.
Of course, there will be speculation on the stock market. Especially when you consider that $TAVA has a deflationary model.
Developers promise to burn 30% of all tokens earned at the marketplace. Another part of the tokens will be distributed to the most active buyers and sellers on the marketplace.
Roadmap
Roadmap ALTAVA includes the Q1 2022 - 2023, and the team has already shown the first developments. According to Roadmap, we will see the metaverse and advanced tools in Q2 2022. The projects team achieves their goals really fast. Only in Q1 did they:
Next, we will see the first drops of luxury NFT and a regular update of what is already running:
$TAVA tokenomics
Tokenomics design provides for Private could not create intense price pressure. And the Public, with their monthly 20% unlock, will not have enough volume to drop the price. It is unclear whether ALTAVA will use its reserves (20%) to provide liquidity.
Strengths of ALTAVA
ALTAVA is a powerful project. There is no overstatement. Just now, we can see:
Great investors - LG Electronics, Hyundai Department Store Group, Animoca Brands, WeMade, and many other companies parts in the project. Behind ALTAVA are giant whales.
Successful cases - the platform already cooperates with several dozen brands, including Balmain, Prada, Burberry, and Armani. The team also has experience with the successful tokenization of the Balmain collection.
Products demo. Any screenshots and videos of virtual space as an active marketplace with the first collection. And it's all at an early stage.
The verified team is presented on the site, and their detailed bio is available in Whitepaper. There are also links to LinkedIn of all members.
Active social networks - 97.6K Followers on Twitter with 3-4 tweets per day and 27.2K participants in the Telegram channel. 95% of Twitter followers are real.
ALTAVA has a strong informal advantage - the platform will transfer consumerism into the metaverse. The virtual space will be available for beauty, fashion, and lifestyle bloggers whose activities are directly related to public consumption and fashion products. It's a new market and dozens of new forms of interaction.
ALTAVA weakness
As for the weaknesses of ALTAVA, they include:
Bussines primary - there is a feeling that all ALTAVA developments are exclusively for virtualization and brand promotion. Even open metaverse needs users to buy and demonstrate the brand's NFT. Can the team use this concept to build a strong community with glorious traditions of blockchain projects? It's a good question.
The BSC-based site. It is not a minus, but it still looks strange to me. BSC does not claim to be a blockchain standard and has a problem with decentralization. However, considering that CZ is actively developing the ecosystem of its Binance empire, the choice of ALTAVA may be pretty justified.
And of course, the project is still in the early stage, that is, only a tiny part of the plan. It is unclear how well the developers will implement their ideas for mass adoption.
Conclusions
ALTAVA is a powerful and promising project that has everything to become a Gem. There are solid investors, a qualified team, and fast temps of development. In addition, ALTAVA will become a consumer metaverse, which will attract a wide segment of users.
The choice for BSC looks a little strange, which, however, I cant call a weakness. The project has already completed native token IDO and can show the other working products, so it remains to watch how ALTAVA transfers to metaverse luxury consumption and fashion titans.