Sony SAB was launched as SAB TV by the Sri Adhikari Brothers on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008,

Small businesses in India have a somewhat hard time balancing between limited time, budget, and marketing. However, they have to put them-selves out there as much as possible. Best shot they have is reaching out to a PR that will understand their story and paint it large in the market.

A public relations firm is a professional services organization, generally hired to conceive, produce and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public’s actions by influencing their opinions. Messages are often in the form of news distributed in a non-personal form which may include newspaper, magazine, radio, television, Internet or other form of media for which the sponsoring organization does not pay a fee.

The Anatomy of a Great Online PR